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The Golden Concept was founded in 2016 with the aim of allowing people to lead a more comfortable and active lifestyle through footwear.
We are the official UK agents for Fidelio Shoes and the Distributor of Joya Shoes, holding thousands of pairs in our UK warehouse, available at once.
We offer a wide range of comfortable footwear, suitable for varying needs. From bunion-friendly styles to rocker soles that are suitable for orthotics.
Joya footwear promotes the natural roll of the foot, increasing the duration of each footstep to prevent heel striking and an aggressive toe-off.
Fidelios range of anatomically shaped shoes are suitable for orthotics and feature stretch materials, Ideal for hiding lumps and bumps.
Due to additional sales support, we are now accepting new accounts for Joya and Fidelio. To learn more about our comfort brands’ features and benefits, contact us to schedule a call.
Joya is the product of an inspiring journey of two friends, who founded the back-friendly shoe brand in 2008. They had the vision, to enable people to stand and walk pain-free. The patented Joya technology enables a comfortable and unique walking feeling. The heart of the Joya shoe is the soft, elastic sole, which supports the natural movement process and promotes active walking. With Joya shoes, walking becomes a genuine experience.
The soft and supportive sole of Joya shoes helps to minimise stress for the feet and the back. Developed to mimic joyful walking in firmer sand along the waterline.
Joya offers Sandals, Casual, Sport, Work and Outdoor styles across both Men’s and Women’s collections. Men’s shoes are available in larger sizes up to UK 13. We hold thousands of shoes in stock in the UK, available at once with delivery the next day if ordered before 12 noon. No minimum orders apply.
Joya’s instantly comfortable shoes and higher price points make a successful recipe for high street retailers with declining footfall.
Fidelio Shoes was launched in 2003, with the idea of offering well-fitting sandals, mules, closed shoes and boots with an anatomically formed removable footbed.
Top-quality leather uppers and lining materials cater for a healthy foot climate. Removable insoles and light, slip-resistant soles are also part of the Fidelio recipe. Thanks to the great choice and the perfect fit for many widths, consumers can benefit from the multiple features which separate Fidelio from natural competitors.
All multistretch models share a common DNA: only stretchable lamb/goat leather uppers, softly padded forefoot, fully stretchable and seamless calf leather lining, a soft natural cork footbed that is removable and a slim heel that provides the best grip. Lacing and velcro functions guarantee optimal adjustment to the foot.
Fidelio does not sell direct to the end user, and has a limited retail distribution strategy, which is why Fidelio have a loyal following and quickly becomes a bestseller!